Our Story
Bloom & Petal began in 2015 as a small floral studio in the heart of Stockholm. Founded by Emma Johansson, a third-generation florist with a vision to blend traditional Swedish floral artistry with contemporary design principles.
What started as a passion project quickly blossomed into Stockholm's most sought-after flower boutique. Today, our team of dedicated florists continues Emma's legacy of creating thoughtful, beautiful arrangements that bring joy and natural beauty into everyday spaces.
Over the years, we've had the privilege of being part of countless special moments in our customers' lives—from intimate weddings to grand corporate events, and from celebratory bouquets to heartfelt sympathy arrangements.
